Companies are looking to the future in hopes of becoming data-driven. But, this goal has been proven elusive for most, especially at an enterprise level. While most businesses want to rely on data for critical business decisions, most are not confident in their ability to act on their analytics strategy. According to Forrester, 74% of companies aspire to be “data-driven,” and only 29% say they are good at connecting analytics to action. This discrepancy is a big problem for big data.

Closing the gap with data analytics and data science

In today’s age of global economic and political uncertainty, businesses need to be prepared. For that reason, 9 out of 10 CIOs are willing to invest on innovation. CIOs are looking to cognitive computing, data analytics, and data science to meet industry disruption head-on and gain advantage. Even so, companies face the same timeworn roadblocks. They need to know where the opportunities are. They need to better understand their business from a functional and operational standpoint, and be armed with a surefire way to glean insights from their data. Not only that, they need to bring that information back into the business and get to the action faster than their competitors. To close the gap, they need to know exactly how to act on the data they’ve gathered, while using the right data.